Last updated: October 18, 2026

Thalore is a brand of Zemba Inc. ("Thalore", "we", "us"). This Privacy Policy explains what personal information we collect when you visit thalore.co, buy from us or contact us; how we use and disclose it; and the choices you have. It covers our website, our emails and our customer support (together, the "Services"). Our store is hosted by Shopify, which processes information on our behalf and, for some features, in its own right (see "Relationship with Shopify" below). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services you acknowledge that you have read it and understand how your information is collected, used and disclosed as described here.

Personal Information We Collect or Process

"Personal information" means information that identifies or can reasonably be linked to you. Depending on how you interact with the Services, we may collect or process the following categories, including inferences drawn from them:

• Contact details including your name, email address, phone number, shipping address and billing address.
• Account information including your login details, preferences and settings, if you create an account.
• Order and payment information including the items you view, add to your cart or purchase, return or cancel, your order history, amounts paid, payment method type and the last four digits of a card. Full card numbers go directly to our payment processors and are never stored by us.
• Communications with us including emails, calls, contact-form messages, product questions and engraving requests.
• Device and usage information including your IP address and the approximate location derived from it, browser and device type, pages and products viewed, referring site and cookie identifiers.
• Inferences such as product interests derived from your browsing and purchases, used to show you relevant products and advertising.

We do not knowingly collect sensitive personal information such as government ID numbers, health information or precise geolocation.

Personal Information Sources

• Directly from you when you place an order, create an account, subscribe to emails or contact us.
• Automatically through the Services from your device and browser, through cookies and similar technologies (see "Cookies and Advertising Technologies" below).
• From our service providers such as Shopify, our payment processors and USPS, when they process information on our behalf.
• From our advertising and analytics partners such as Google, when they measure how our advertising performs.

How We Use Your Personal Information

• Providing the Services. To take, process, ship and support your orders, including returns, refunds and engraving requests; to answer your questions; and to manage your account.
• Marketing and advertising. To show you advertising for our products on other websites and apps, to measure whether our advertising leads to sales, and to send marketing emails if you subscribed. Every marketing email has an unsubscribe link.
• Analytics and improvement. To understand how the Services are used and to improve them.
• Security and fraud prevention. To keep the Services secure, detect and prevent fraud, and enforce our Terms of Service. If you create an account, keep your login details confidential.
• Legal reasons. To comply with applicable law, including tax and accounting rules, and to respond to valid legal process.

How We Disclose Personal Information

We do not sell personal information for money. We disclose it only as follows:

• Service providers acting on our instructions: Shopify (store hosting and checkout), payment processors, our fulfillment center and USPS (to pack and deliver your order), email service providers, customer support tools, and the analytics and advertising platforms named below.
• Advertising partners: when advertising cookies are active, Google and other advertising partners receive device and usage information to show you our ads elsewhere and to measure results. Under California law this may count as "sharing" for cross-context behavioral advertising. You can opt out here or as described under "Your Rights and Choices" below.
• At your direction, for example when you ask us to ship products to a third party.
• Legal and safety reasons: to respond to a lawful request, to enforce our terms, or to protect our rights, our customers or others, including fraud prevention.
• Business transfers: if Zemba Inc. is merged, sold or reorganized, in which case this Privacy Policy continues to apply.

Cookies and Advertising Technologies

• Necessary cookies keep you logged in, remember your cart, complete checkout and protect the Services. These cannot be switched off.
• Analytics. Shopify Analytics and Google Analytics 4 tell us how visitors use the Services in aggregate. Google's use of this data is described at policies.google.com/technologies/partner-sites.
• Advertising and measurement. The Google tag and Google Ads conversion tracking measure which ads lead to orders, and Google Ads remarketing may show you our products on Google services and partner sites based on your earlier visits. We may also use Meta (Facebook and Instagram) advertising tools in the same way.

Relationship with Shopify

The Services are hosted by Shopify, which processes your personal information to provide checkout, payments and store features on our behalf. For some functions, such as Shop Pay and personalized features across Shopify stores, Shopify acts as an independent controller and is responsible for responding to requests about that use. To learn more, see the Shopify Consumer Privacy Policy; depending on where you live, you may exercise certain rights through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to websites operated by third parties. We are not responsible for their content, privacy practices or security; please review their policies before providing them with personal information.

Children's Data

The Services are intended for adults. We do not knowingly collect personal information from anyone under 18, and we do not knowingly sell or share the personal information of anyone under 16. If you are the parent or guardian of a minor who has provided us with personal information, contact us using the details below and we will delete it.

Security and Retention of Your Information

The Services are served over HTTPS and payment details are handled by PCI-compliant payment processors. No security measure is perfect, so we cannot guarantee that information will never be accessed without authorization; please do not send card details or other sensitive information by email.

Order records are kept for as long as tax and accounting law requires, generally seven years. Account information is kept while your account is active. Support messages are kept for as long as they remain relevant to your orders. Analytics and advertising data follow the retention settings of the tools named above and are then deleted or anonymized.

Your Rights and Choices

Depending on where you live, including under the California Consumer Privacy Act, you may have some or all of the rights below. They are not absolute and may apply only in certain circumstances; where the law permits, we may decline a request and will tell you why.

• Right to Access / Know. You may request access to the personal information we hold about you.
• Right to Correct. You may request that we correct inaccurate personal information.
• Right to Delete. You may request that we delete your personal information, subject to exceptions such as completing an order or keeping tax records.
• Right of Portability. You may request a copy of your personal information in a portable format.
• Right to Opt out of Sale or Sharing for Targeted Advertising. You can opt out of the "sale" or "sharing" of your personal information and of targeted advertising here (also linked as "Your Privacy Choices" in the footer of every page). If you visit the Services with the Global Privacy Control signal enabled, we treat it as an opt-out request for that browser and, where we can match it, for your account. To manage Google's personalized ads, visit adssettings.google.com; the Google Analytics opt-out browser add-on is available at tools.google.com/dlpage/gaoptout. We do not recognize other "Do Not Track" signals.
• Managing Communication Preferences. You can unsubscribe from marketing emails at any time using the link in each email. We may still send you non-promotional emails about your account or orders.

To exercise any of these rights, email support@thalore.co with "Privacy request" in the subject line, call (888) 834-5061, or write to the address below. We verify your identity by matching the details you give with our records and may ask for more information for deletion or data-copy requests. An authorized agent may submit a request for you with proof of your written permission. We respond within 45 days and tell you if we need more time. We will not discriminate against you for exercising these rights.

Complaints

If you have a complaint about how we handle your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority.

International Transfers

We are based in the United States and ship only within the United States. Our service providers may process personal information in other countries under contractual safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal or regulatory reasons. The current version is always on this page with its "Last updated" date, and we provide notice of material changes where the law requires it.

Contact

Thalore · Zemba Inc.
Business address: 14 Hughes Ste B200, Irvine, CA 92618, United States
Phone: (888) 834-5061 (Monday–Friday, 9:00 AM–4:00 PM PT)
Email: support@thalore.co
Contact form: Contact page